What is your brand?
What does it mean to your customers both real and potential?
Does your company act in real time like your brand portrays your company?
Have changes in your company hurt your efforts to deliver on the mission your brand emotes?
Yes, we believe brands emote, or at least create emotion in customers and potential customers. However, if your people do not follow through and deliver on your message...........
Can you think of a brand that does not deliver? Let us know.