We have written frequently about using custom surveys to increase employee engagement and hence increase retention and productivity.
We frequently hear that survey response rates are not high enough to rely upon the data. We also hear that the length of surveys sometimes creates disengagement from the feedback process.
Ultimately the solution to low utilization of employee surveys is to increase participant engagement through gamification. The only way for organizations to get more survey data is to make the experience fun and worth participant’s time, more like a game. People participate in games because they are entertaining, stimulating, and above all else, fun. The key to the best games is feedback loops allowing people to enjoy immediate results and anticipate future moves. Games also take advantage of keeping score and comparing oneself to the competition.
Our custom surveys are based on technology with a 25-year history in computer gaming. We have capitalized on these technology paradigms to harness the most engaging survey technology available. On average, our system’s customers report getting up to 10 times more information than any other on-line survey tool. In addition to more data, customers are enjoying much higher user satisfaction from using our new survey technology.
Our custom survey technology was designed to be engaging. Survey questions are presented in animated panels. Users select their answers and receive immediate feedback on how their answer compares to others answering the same question. After answering, a new panel slides into place at the top of the stack. The animated panels reduce page navigation and create anticipation for the next question (try a live demonstration at http://klgconsultants.blogspot.com/2013/10/blog-post.html)